Double penetration generic market medicine penetration selling strategy

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Generic drugs: Review and experiences from South India

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Pharmaceutical Marketing Strategies

The industry trends that forced Teva to write down the value of its generics business can be largely attributed to both an increase in buyer power due to demand-side consolidation as well as heightened competition from increasingly sophisticated foreign manufacturers. To maintain its market position, Teva will need to shift its focus towards a more defensible segment of the market. These are cheaper, but chemically-equivalent alternatives to brand name drugs. A common example is ibuprofen and its branded version of Advil. Over the past 50 years, U. Thus, at an average of 70 per cent of the price of its branded counterpart, generic drugs offer a way for public payers such as the government, and private payers such as health insurance companies, to manage the increasing cost of providing care for an aging population.
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Industry Overview

To ensure the development of enterprises, operating in the pharmaceutical market, constantly setting takes new objectives and defined ways of achieving them. This way of thinking and acting in relation to marketing and its relationship to the development of the company is treated as a strategic marketing. One recommendation talks about creating your own, as a unique market. Choosing OTC market, Rx, supplements or some combination thereof largely determines the mode of operation of the company.
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The cost of pharmaceuticals, as a percentage of total healthcare spending, has been rising worldwide. This has resulted in strained national budgets and a high proportion of people without access to essential medications. Though India has become a global hub of generic drug manufacturing, the expected benefits of cheaper drugs are not translating into savings for ordinary people. This is in part due to the rise of branded generics, which are marketed at a price point close to the innovator brands. Unbranded generic medicines are not finding their way into prescriptions due to issues of confidence and perception, though they are proven to be much cheaper and comparable in efficacy to branded medicines.
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